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  The Four Principles of Design
There are four basic principles that should be used whenever you are doing any kind of design work. These principles are especially important in the realm of web design.

Using elements such as colors, typefaces, and sized that are different creates contrast in your layout. Your page design will benefit from this because contrast produces maximum visibility and emphasis.

Consistently using colors and graphic elements on your pages creates a sense of unity. Repetition can be attractive to your audience and also makes things easier to read.

Keeping everything on your pages visually connected to something else creates alignment. This design element keeps your eyes from wandering to items that are placed arbitrarily.

Grouping related elements together on pages so they are one cohesive group is the basis of proximity. This technique keeps your layout organized and makes it easier to read and navigate through your site.