home
creative brief
print 1
print 2
outdoor
banner
non-traditional
home |
|
This microsite for Goldfish snack crackers, called “snackbattles.com,” is an online site that ties together the integrated campaign. Since the rest of the ads suggest that people should “play with your food,” this microsite gives people the chance to do just that. People can come to the site and “battle” with different snacks against Goldfish. These battles can be something quirky and unrealistic, such as arm wrestling, or they could be something completely realistic, such as throwing the snack across the room into someone’s mouth — virtually. The goal is to make this site interactive so that people are sharing on social media pages and telling friends/family members etc. by being imaginative with the way that they play with their food. |