Dear Mr. or Mrs. Deli, I recently dined at Jason’s Deli for the first time, at the recommendation of a friend of mine who couldn’t stop talking about the complementary ice cream. When I got to the restaurant, the choices were daunting. I couldn’t decide, should I get the Smokey Jack Panini, or the Muffaletta? The giant baked potato or one of the countless other options? I was torn. But then I saw the magical words: Build Your Own Sandwich. It was a perfect chance for me to try my hand at being a sandwich artist. First: the meat. ROAST BEEF. But what kind of bread could compliment roast beef so perfectly? MULTIGRAIN CIABATTA. And to finish it off, LETTUCE, ONIONS, RUSSIAN DRESSING. The inspiration flowed out of me like the ice cream out of the self-serve machine. I could hardly sit still as I waited and stared at the counter where my masterpiece would soon arrive. And finally, an apron clad artisan delivered my prize. I wrapped my hands around those two grainy slices of ciabatta and propelled that thing head first into my mouth. The flavor combination lit up my taste buds and I was like St. Theresa in Ecstasy. I fought to pace myself, savoring each morsel. Around my second or third bite, I noticed a man standing over my shoulder watching me eat my creation. His eyes were as large as his stomach as he gazed hungrily at my plate. Clearly he was no stranger to the finer delicacies found in delicatessens. He spoke up. He told me that he had just eaten a sandwich of his own and was sufficiently full, but he said my sandwich looked delicious enough to eat even more. He asked me what kind of sandwich it was. I told him the ingredients of my creation, and he wiped a trail of drool from his chin (some slight exaggeration may be happening here). In the days following the consumption of my sandwich, my dreams were haunted by the thought of not being able to have that sandwich again. I tried to replicate it with a sub from my local grocery store, but the taste was inferior. I had to get my fix. So I lured my friends back under the pretenses of free ice cream, and one friend tried my sandwich. Now he is as hooked as I am. We’ve been back every Saturday for the last few months. And we always get that same sandwich. And it’s never not amazing. And we think you should share this sandwich idea with the rest of America and perhaps eventually, the world. If you’re looking for advice on what to name this new addition to your menu, I would more than willing to offer my services with a think tank between myself and the members of upper management, or whoever is willing to listen. Completely free of charge. I’m not in this for fame or money. I just want to be the bearer of good news to America. Love, Daniel Ennis Sandwich enthusiast