About Ada Yu Feng

Ada is a graduate with a Master's degree in Mass Communications from the University of Florida with a diverse range of skills and professional experiences.

As account executive at M&C Saatchi Advertising Agency (Shanghai) in 2011, Ada liaised closely with international group accounts such as Lenovo, Suntory, and Almond Board of CA and facilitated effective communication between clients and agency. Having supported the development and execution of various campaigns , she understand the importance of working as a team to reach a common goal. In World Expo 2010 Shanghai China, as a VIP hostess, Ada assisted with the media planning, coordination and hospitality for various intercultural events and exhibitions.

These international experiences compliment Ada's deep appreciation and respect for all people with diverse cultures and different perspectives, which sparked her career aspiration to be a multimedia communication professional in an international arena.

Successfully completing an internship at Shanghai Media Group in 2008 and 2009, Ada gathered and edited global TV news for the live broadcasting of Beijing 2008 Olympics Games and independently produced 5 episodes for an entertaining show. Also, She investigated and published 9 news reports on Youth Daily as journalist intern in 2008. Having accumulated hands-on experience in all aspects of media production, in 2013, Ada produced a short film The Adventures of Xiaoming to break the stereotypical images of Chinese male in the American social media market.

冯宇是一名最近毕业于美国佛罗里达大学传播学硕士生，在电视制作、广告、公关、新闻、活动策划执行与跨文化传播等领域均有工作和实习经验，中英文写作与沟通能力出色，具备各项传媒业务能力。2012 年在 M&C Saatchi 担任客户执行一职,与联想、白兰氏、美国大杏仁等国际客户群建立了互相信任的合作关系,深谙与客户沟通之道，并推动多项广告方案的顺利执行。2010 年上海世博会期间为意大利馆接待各国贵宾,并协助各类国际展演的媒介公关策划与组织接待工作。

跨国工作与海外学习的经历中适应了多元文化的工作环境,更增进了冯宇对跨文化传播的理解。曽于上海电视台担任北京奥运会新闻的采编与星尚频道美食文化节目的编导工作，并于《青年报》担任实习记者,具备专业的电视制作与新闻采写能力,精通视频剪辑、图像处理、网页制作等多媒体软件。