Advertising WebQuest

Introduction | Task | Resources | Process | Evaluation | Conclusion

Introduction

Advertising is the concept of creating media in order to inform the public of a product, service, or idea. Advertising is one component of the "marketing mix," that involves four "Ps": product, price, place, and promotion. There are several components of advertising that help to create awareness of a product, service, or idea. It is important to learn all of these tasks in order to create the best campaign.

Task

To conceptualize, create, and produce a print advertisement for Reef sandals.

Resources

	Reef - Reef Sandals - company website for research and images
	AdAge - Advertising Age - the industry's leading magazine for industry trends and examples of award winning advertisements.

 

Process

1. Visit and explore Advertising Age.
2. Research the Reef website and download the logo.
3. Brainstorm advertisement ideas and list 5 potential concepts.
4. Design a rough draft layout with headline, visual, and body copy of best concept.
5. Present rough draft and use class feedback
6. Produce final advertisement

Evaluation and Rubric

1. The student researched Reef sandals.
2. The student brainstormed and listed 5 creative concepts.
3. The student presented a rough draft.
4. The student used feedback and produced a final advertisement for Reef.

Conclusion

You have explored the world of advertising by developing a creative concept and putting that to use in a final print advertisement. There are many other aspects of advertising such as television, radio, interactive, and outdoor to be explored in the future. Research the ways advertising effects our culture and the world by visiting AdvertisingAge or visit the website up the most successful advertising agencies around the world. Find out more about your potential career or interest in the field.

 

Sarah K. Burchfield
email me :)
November 2, 2006