Doctoral Research

Operations Management – Marketing Interface
Advanced Selling: Advanced Period Timing Strategies	This problem addresses how an advanced period timing strategy may affect profits of advanced selling. When should the advanced period start? How long should it last? How does the timing of this advanced period affect marketing costs? How does it affect operations costs? How does it affect consumer valuations? Consider a similar application to quick response (QR) strategy. How would timing strategy of advanced demand observation period and production period affect overall profits?
Incentives/Product Strategy/Demand Management	TBD …